![]() Stories are the way humans connect with each other. Storytelling In Business: Why Are Stories So Powerful?Īs On Purpose author Karen James says, “Our minds are story processors, not logic processors – we retain more from a story.” Free Download: How to Create a Culture of Accountability in 2023 ![]() Pulling and attracting customers, staff, and others to join you in a journey (as opposed to pushing them) is what business storytelling is all about.Īs Microsoft Corporation corporate vice president Dan’l Lewin says business storytelling is about “being purposeful about how and where you take your audience.” Hard power is push, and soft power is pull,” she says. “Today storytelling is as critical as data.” – Yamini Naiduīusiness storytelling is tapping into the emotions of others to persuade and inform them or change their behaviour.īusiness storytelling expert Yamini Naidu says storytelling is a soft power. There is a growing trend in business storytelling sohere we explore what it is, and how you can be a better storyteller. Leaders need to connect people to ideas with their words, often to bring people together or to change behaviour. “One of the reasons presentations are dull is because there are no identifiable story patterns.” ![]() “If a report primarily conveys information, then stories produce an experience,” she says. ![]() As Nancy Duarte, author of Data Story and Resonate, says, stories are the ‘sugar that helps the medicine go down.’ “Reports inform, while stories entertain.” – Nancy Duarte ![]()
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